Let’s Set Some Rules…No Adobe Analytics Processing Rules

Originally published at Analyst Admin.

In my experience working with Adobe Analytics, I’ve found that Processing Rules help in some cases, but oftentimes they create more work. I try to avoid using Processing Rules whenever possible. In this post, I will cover the main reasons why using Adobe Analytics Processing Rules is not worth it for me.

Before we get into it, let me start by saying that I have a Processing Rules Exporting Tool. Check it out if you work with a lot of processing rules and report suites.